This is one of those controversial brands – per the masses at least. It’s either disliked or it’s considered avant guard experimental. Now I’m no one to say whether or not that’s on brand or not, I’m just here to bring light to Indian fashion. House of Masaba, created by Masaba Gupta herself is known… Read more

This was the first Indian designer I discovered when I started following Indian fashion. The delicate designs drew my eye immediately. The hand embroidery, color combinations, the intricate designs – I was drawn to it all. At this point, my naive self decided this was my dream brand. It’s good to know looking back I… Read more

Statement pieces that never fail.. isn’t that what we all want? These days in ethnic wear is either way too experimental or unreliable. Sometimes you just never know what’s going to show up at your doorstep. For a lot of us shopping in person isn’t an option because there’s nothing close in our vicinity. Raw… Read more